Marketing Orchestration MCP Server

Multi-channel marketing orchestration for AI agents — campaigns, audiences, content generation, ads, social, email, performance analytics, attribution, and budget governance. 22 tools across the full campaign lifecycle.

Architecture

Why This Exists

The marketing MCP landscape is fragmented — single-platform tools (Google Ads MCP, MailerLite MCP) or read-only analytics. Nobody offers unified campaign orchestration across channels with budget governance.

| Capability | Competitors | mcp-marketing | |-----------|:-----------:|:-------------:| | Multi-channel orchestration | ❌ | ✅ | | Campaign lifecycle (draft→launch→pause) | ❌ | ✅ | | Budget governance (approval gates) | ❌ | ✅ | | Cross-channel attribution | ⚠️ read-only | ✅ | | Multi-backend (HubSpot, Mailchimp, Ads) | ❌ | ✅ |

Tools (22)

Campaigns (5)

| Tool | Purpose | Risk | |------|---------|------| | list_campaigns | List by status/channel | read_only | | get_campaign | Details + performance summary | read_only | | create_campaign | Create multi-channel campaign (draft) | internal_write | | launch_campaign | Activate across channels | gated (budget) | | pause_campaign | Pause a running campaign | internal_write |

Audiences (4)

| Tool | Purpose | Risk | |------|---------|------| | list_audiences | List segments with sizes | read_only | | get_audience | Segment definition + criteria | read_only | | create_audience | Build segment from criteria | internal_write | | estimate_reach | Estimate before committing | read_only |

Content (4)

| Tool | Purpose | Risk | |------|---------|------| | list_content | List assets | read_only | | create_content | Generate copy (email, ad, social) | internal_write | | get_ab_variants | A/B test variants + performance | read_only | | get_content_calendar | Scheduled content view | read_only |

Channels (4)

| Tool | Purpose | Risk | |------|---------|------| | list_channels | Configured channels + status | read_only | | schedule_post | Schedule social media post | external_write | | create_ad | Create ad (Google/Meta/LinkedIn) | financial_action | | send_campaign_email | Send email to audience | external_write |

Performance (3)

| Tool | Purpose | Risk | |------|---------|------| | get_campaign_metrics | Impressions, clicks, conversions, ROAS | read_only | | get_attribution | Multi-touch attribution | read_only | | get_channel_comparison | Cross-channel performance | read_only |

Budget (2)

| Tool | Purpose | Risk | |------|---------|------| | get_budget_status | Spend vs budget, burn rate | read_only | | allocate_budget | Shift budget between channels | financial_action |

Installation

cargo install mcp-marketing

Configuration

| Backend | Env Vars | What it provides | |---------|----------|-----------------| | HubSpot | HUBSPOT_ACCESS_TOKEN | Campaigns, contacts, email, workflows | | Mailchimp | MAILCHIMP_API_KEY | Campaigns, audiences, automations | | Custom API | MARKETING_API_URL | Your own backend (full spec) |

Auto-detected from env vars. No data stored in the MCP server.

Client Configuration

{
  "mcpServers": {
    "marketing": {
      "command": "mcp-marketing",
      "args": [],
      "env": {
        "HUBSPOT_ACCESS_TOKEN": "your-token"
      }
    }
  }
}

End-to-End Example: Product Launch Campaign

Agent: "Launch a product campaign for our new feature targeting enterprise users"

1. create_audience(name="Enterprise Users", criteria={"plan":"enterprise","active":true})
2. estimate_reach(criteria={"plan":"enterprise"}) → 2,400 users
3. create_campaign(name="Feature Launch", channels=["email","linkedin","google"], audience_id="aud-1", budget_cents=500000)
4. create_content(content_type="email_subject", brief="New feature announcement for enterprise")
5. create_content(content_type="ad_copy", brief="Enterprise feature - LinkedIn ad")
6. create_ad(platform="linkedin", campaign_id="camp-1", headline="...", body="...")
7. send_campaign_email(campaign_id="camp-1", audience_id="aud-1", subject="...", body="...")
8. launch_campaign(id="camp-1")
9. get_campaign_metrics(id="camp-1") → track performance
10. get_channel_comparison() → email vs linkedin vs google
11. allocate_budget(campaign_id="camp-1", allocations={"linkedin":300000,"google":200000})

Governance

• launch_campaign — gated if budget exceeds threshold
• create_ad — commits ad spend (financial action)
• send_campaign_email — external write (customer-facing)
• allocate_budget — financial action, shifts real money

License

Apache-2.0

Part of the ADK-Rust Enterprise MCP server ecosystem.

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