Marketing Orchestration MCP Server

Multi-channel marketing orchestration for AI agents — campaigns, audiences, content generation, ads, social, email, performance analytics, attribution, and budget governance. 22 tools across the full campaign lifecycle.

Architecture

MCP Marketing Architecture

Why This Exists

The marketing MCP landscape is fragmented — single-platform tools (Google Ads MCP, MailerLite MCP) or read-only analytics. Nobody offers unified campaign orchestration across channels with budget governance.

| Capability | Competitors | mcp-marketing | |-----------|:-----------:|:-------------:| | Multi-channel orchestration | ❌ | ✅ | | Campaign lifecycle (draft→launch→pause) | ❌ | ✅ | | Budget governance (approval gates) | ❌ | ✅ | | Cross-channel attribution | ⚠️ read-only | ✅ | | Multi-backend (HubSpot, Mailchimp, Ads) | ❌ | ✅ |

Tools (22)

Campaigns (5)

| Tool | Purpose | Risk | |------|---------|------| | list_campaigns | List by status/channel | read_only | | get_campaign | Details + performance summary | read_only | | create_campaign | Create multi-channel campaign (draft) | internal_write | | launch_campaign | Activate across channels | gated (budget) | | pause_campaign | Pause a running campaign | internal_write |

Audiences (4)

| Tool | Purpose | Risk | |------|---------|------| | list_audiences | List segments with sizes | read_only | | get_audience | Segment definition + criteria | read_only | | create_audience | Build segment from criteria | internal_write | | estimate_reach | Estimate before committing | read_only |

Content (4)

| Tool | Purpose | Risk | |------|---------|------| | list_content | List assets | read_only | | create_content | Generate copy (email, ad, social) | internal_write | | get_ab_variants | A/B test variants + performance | read_only | | get_content_calendar | Scheduled content view | read_only |

Channels (4)

| Tool | Purpose | Risk | |------|---------|------| | list_channels | Configured channels + status | read_only | | schedule_post | Schedule social media post | external_write | | create_ad | Create ad (Google/Meta/LinkedIn) | financial_action | | send_campaign_email | Send email to audience | external_write |

Performance (3)

| Tool | Purpose | Risk | |------|---------|------| | get_campaign_metrics | Impressions, clicks, conversions, ROAS | read_only | | get_attribution | Multi-touch attribution | read_only | | get_channel_comparison | Cross-channel performance | read_only |

Budget (2)

| Tool | Purpose | Risk | |------|---------|------| | get_budget_status | Spend vs budget, burn rate | read_only | | allocate_budget | Shift budget between channels | financial_action |

Installation

cargo install mcp-marketing

Configuration

| Backend | Env Vars | What it provides | |---------|----------|-----------------| | HubSpot | HUBSPOT_ACCESS_TOKEN | Campaigns, contacts, email, workflows | | Mailchimp | MAILCHIMP_API_KEY | Campaigns, audiences, automations | | Custom API | MARKETING_API_URL | Your own backend (full spec) |

Auto-detected from env vars. No data stored in the MCP server.

Client Configuration

{
  "mcpServers": {
    "marketing": {
      "command": "mcp-marketing",
      "args": [],
      "env": {
        "HUBSPOT_ACCESS_TOKEN": "your-token"
      }
    }
  }
}

End-to-End Example: Product Launch Campaign

Agent: "Launch a product campaign for our new feature targeting enterprise users"

1. create_audience(name="Enterprise Users", criteria={"plan":"enterprise","active":true})
2. estimate_reach(criteria={"plan":"enterprise"}) → 2,400 users
3. create_campaign(name="Feature Launch", channels=["email","linkedin","google"], audience_id="aud-1", budget_cents=500000)
4. create_content(content_type="email_subject", brief="New feature announcement for enterprise")
5. create_content(content_type="ad_copy", brief="Enterprise feature - LinkedIn ad")
6. create_ad(platform="linkedin", campaign_id="camp-1", headline="...", body="...")
7. send_campaign_email(campaign_id="camp-1", audience_id="aud-1", subject="...", body="...")
8. launch_campaign(id="camp-1")
9. get_campaign_metrics(id="camp-1") → track performance
10. get_channel_comparison() → email vs linkedin vs google
11. allocate_budget(campaign_id="camp-1", allocations={"linkedin":300000,"google":200000})

Governance

launch_campaign — gated if budget exceeds threshold
create_ad — commits ad spend (financial action)
send_campaign_email — external write (customer-facing)
allocate_budget — financial action, shifts real money

License

Apache-2.0

Part of the ADK-Rust Enterprise MCP server ecosystem.

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